10DLC Campaign/Use Case Registration
- Cameron Nutter (Unlicensed)
- Tom Cavey
The Campaign/Use Case Registration Page can be found in the VI Back Office under SMS > 10DLC SMS Registration > Campaigns/Use Cases.
This tool will allow you to register your uses cases with The Campaign Registry and is Part 2 of the 3 step 10 DLC Registration Process.
To begin the Campaign/Use Case creation process, click Create New Campaign in the upper right hand corner of the page.
As a service provider, it is important you provide accurate information in this form to avoid interruption of outbound SMS services for your clients.
Choosing a Brand and Entering Campaign Details
The Campaign creation page is composed of several different segments.
Select a Customer
In this dropdown menu, you will chose the Customer that the campaign will be associated with. Please note that a Campaign can only be associated with a single customer.
Campaign Details
Please enter a description for your customer’s use case here
Display Name
This will be the name listed for the use case on the Campaign/Use Cases page of the Back Office.
Vertical
Please select the industry that best aligns with your customer’s business
Selecting a Use Case
Selecting the correct use case for your customer is important for ensuring that they receive the appropriate throughput for their traffic. A description of each use case is provided below:
Most Common Use Cases
Use Case | Description |
|---|---|
2FA | Two-Factor authentication, one-time use password, password reset |
Customer Care | All customer care messaging, including account management and support |
Low Volume Mixed | Low throughput use case that can be used with any combination of use case types. This Use Case is available at a reduced cost and is recommended for any End Users/Businesses that send less than 3,000 outbound messages per day. |
Marketing | Any communication with marketing and/or promotional content |
Other Use Cases
Use Case | Description |
|---|---|
Account Notification | All reminders, alerts, and notifications. (Examples include: flight delayed, hotel booked, appointment reminders.) |
Delivery Notification | Information about the status of the delivery of a product or service |
Fraud Alert Messaging | Fraud alert notification |
Higher Education | For campaigns created on behalf of Colleges or Universities and will also include School Districts etc that fall outside of any "free to the consumer" messaging model |
Mixed | Available for businesses that send high volume (greater than 3,000 messages per day) with use cases that fall under multiple categories. |
Polling and Voting | The sending of surveys and polling/voting campaigns for non political arenas. |
Public Service Announcement | Informational messages that are meant to raise the audience's awareness about an important issue |
Security Alert | A notification that the security of a system, either software or hardware, has been compromised in some way |
Samples Messages and Content Attributes
Sample Messages
Sample Messages are used by carriers to understand the content of your messaging campaigns, and may be used to identity traffic that does not align with your typical messaging profile.
Two sample messages are required to be provided with each use case registration. Please note that these don’t have to be actual messages, but should properly reflect the content that will be sent from the applicable DIDs.
Campaign and Content Attributes
Please provide accurate information regarding the attributes of your customer’s campaign. Please note that your ability to register SMS may be suspended by TCR if submitted information is found to be inaccurate. A breakdown of each attribute is included below:
Attribute | Description |
|---|---|
Subscriber Opt-In* | You are collecting and processing consumer opt-ins. |
Subscriber Opt-Out* | You are collecting and processing consumer opt-outs. |
Opt-Out Message* | What the recipient receives after opting out from SMS communication with your business |
Subscriber Help** | You have implemented processes and/or logic to respond with contact info after original message recipient replies with the “HELP” keyword. |
Help Message** | What the recipient receives after sending a HELP response to your messages |
Number Pooling | Select this if you intend on using 50+ numbers as this will require a different provisioning process on T-Mobile. |
Direct Lending | Will this campaign include content related to direct lending or other loan arrangements? |
Embedded Link | A notification that the security of a system, either software or hardware, has been compromised in some way |
Embedded Phone Number | Are you using an embedded phone number (except the required HELP information contact phone number)? |
Affiliate Marketing | Is affiliate marketing being used or was used in the construction of this campaign? |
Age-Gated Content | Will this campaign include any age-gated content as defined by Carrier and CTIA guidelines? |
*Regardless of the Use Case selected, mobile carriers are requiring that opt-in and opt-out processes are honored for users that are receiving SMS from your business. While this process does not need to be programmatic, please ensure that your users are honoring all requests to avoid suspension of service.
**Much like opt-in/out procedures, support for HELP keywords is required by mobile carriers regardless of use case. Programmatic support for these features is not required as long as responses to HELP keywords are honored.
Moving on to the Next Step
Once the form is filled out and submitted, your Use Case will be ready to assign to your DIDs. To read more about the DID Campaign Assignment process, please click here.