10DLC SMS Registration

Owned by Tom Cavey
Last updated: Jan 31, 2022 by Cameron Nutter (Unlicensed)
3 min read

As previously shared by VI in November, major US-based mobile carriers have implemented significant changes to the requirements that allow 10DLC (10-digit long codes) / local SMS to send traffic to their networks. Service Providers are now encouraged to have all outbound-SMS enabled numbers registered with The Campaign Registry or through VoIP Innovations to remain complaint with the newest US mobile carrier 10DLC policies. Providers that do not register their traffic will be subject to increased surcharges and reduced messaging throughput.

We are sharing this update to our previous notice to provide more detailed information and let you know that VI’s SMS registration tool will be launching the week of 1/31/22, with an email notification being sent when the tool is live. This Back Office notice will also be updated to reflect the launch of the tool.

We have been listening to your concerns and feedback since the last update was posted, and we wanted to share some answers to frequently asked questions that we’ve been hearing from you below:

  • I don’t believe my customers qualify for the registration requirements. Do I still need to follow this process?

    • Mobile carriers are treating all non-mobile SMS traffic as A2P, regardless of content. As such, you will need to register your numbers to avoid the penalties associated with unregistered traffic.

  • Does Toll-Free SMS require registration through TCR?

    • Toll-Free SMS does not require registration through TCR; however, this product does have its own approval process that will need to be completed before sending outbound traffic. Please note that this is VI’s recommended method for Business to Consumer SMS communication. More information regarding this process is available here.

  • What will VI be charging to register SMS?

    • Brand (End-User) Registrations will have a $6.00 one-time fee

    • Campaign (Use Case) Registrations will vary depending on which type is selected, with the most common campaign types ranging in price from $1.25/month to $12/month

  • Are there any usage restrictions relate to registering my SMS traffic through VI?

    • o   SMS-LOCAL-OUT will be charged $0.005/message

      o   MMS-LOCAL-OUT will be charged $0.045/message

  • Your previous notice mentioned blocking unregistered attempts, is that still being planned?

    • VI was able to work with our underlying carrier to avoid blocking unregistered SMS traffic at this time. Despite this, the landscape for business to consumer messaging remains fluid and blocking unregistered traffic may eventually become a necessity. As with all major network changes, communication will be sent from VI ahead of time before any changes such as this take place

  • I’m registering my campaigns directly with The Campaign Registry, how do I provide my campaign IDs to you?

    • Please fill out the spreadsheet available for download at the bottom of this wiki page and send an email to support@voipinnovations.com with the completed document.

  • When do my registrations need to be completed by to avoid the unregistered messaging penalties?

    • o   Unregistered messaging penalties will start being enforced by mobile carriers on 3/1/22.

  • I have DIDs activated for SMS, but they are only used to receive traffic, will I need to register them?

    • o   No, DIDs that only receive inbound SMS will not need to be registered.