List of requirements for 10DLC campaigns

Owned by Timothy Linn
Last updated: Dec 10, 2024 by John Livingston
2 min read

 

What follows is a checklist of the minimum requirements for 10DLC campaigns. If these requirements are not met, the campaign will be rejected. However, meeting these requirements is not a guarantee that the campaign will be approved. Requirements from the mobile networks and upstream vendors can change.

 

  • Company’s website is listed in the Campaign Description and/or Call To Action/Message Flow

 

  • Subscriber Opt-in lists Brand Name, Message Frequency, “Message and data rates may apply” disclosure, HELP information, and STOP/UNSUBSCRIBE information

 

  • Subscriber Opt-out lists Brand name and confirmation that no further messages will be sent. Also, Opt-out keyword is at least one of the following: STOP, UNSUBSCRIBE, CANCEL, END

 

  • Subscriber Help lists Brand name and an email address, phone number, or website link the consumer can use for support and how to opt-out from additional messages

 

  • Call to Action/Message Flow includes:

    • Explicit instructions on how recipients opt-in (i.e. you should be able to follow the instructions and opt-in to receiving messages).

    • If consent is through a website, a direct link to the form

    • If consent is collected verbally, the script read to the customer must be included

    • If consent is collected by sending an opt-in keyword (e.g. START), you must provide how the recipient is informed of the keyword (e.g. screenshots of a marketing campaign, link to a website that says “Text START to…”, etc).

 

  • Regardless of how consent is collected, the recipient must be given the following information during the opt-in process (this must be shown on the website, marketing, or script used to collect consent)

    • Brand Name (must match the brand name the campaign is being registered under)

    • Type(s) of Messages being sent (e.g. order status, promotions, etc)

    • Message Frequency (e.g. message rate varies, approximately 2 message per week, etc)

    • “Message and data rates may apply” disclosure

    • HELP information (e.g. text HELP for help

    • Opt-out information (e.g. text STOP to stop receiving messages)

    • Link to the Privacy Policy and Terms and Conditions

 

  • A Privacy Policy with the following must be linked:

    • Consent - Statement saying that the information collected will not be shared with third parties for promotional purposes.

    • Opt-Out Instructions - Acknowledgement that recipients have the right to opt-out of receiving future communications and instructions (e.g. text STOP) on how to do so

 

  • A Terms and Conditions must be linked with the following in it:

    • Brand Name (must match the Brand that the campaign is being registered under)

    • Type(s) of messages the recipient will be receiving

    • Message Frequency

    • “Message and data rates may apply” disclosure

    • Support contact information (e.g. text HELP for help, email [email address] for support, etc)

    • Opt-Out information (e.g. text STOP to unsubscribe)

 

  • Brand’s Website does NOT include prohibited content (even if the messaging content will be for different purposes, if the Brand deals with any of the following, their campaign will be rejected):

    • Sex

    • Hate/Violence

    • Alcohol *

    • Firearms

    • Tobacco *

    • Cannabis/CBD

    • Debt Relief/Gambling

*Alcohol/Tobacco can be included as long as the brand performs proper age gating for the content