What follows is a checklist of the minimum requirements for 10DLC campaigns. If these requirements are not met, the campaign will be rejected. However, meeting these requirements is not a guarantee that the campaign will be approved. Requirements from the mobile networks and upstream vendors can change.
Company’s website is listed in the Campaign Description and/or Call To Action/Message Flow
Subscriber Opt-in lists Brand Name, Message Frequency, “Message and data rates may apply” disclosure, HELP information, and STOP/UNSUBSCRIBE information
Subscriber Opt-out lists Brand name and confirmation that no further messages will be sent. Also, Opt-out keyword is at least one of the following: STOP, UNSUBSCRIBE, CANCEL, END
Subscriber Help lists Brand name and an email address, phone number, or website link the consumer can use for support and how to opt-out from additional messages
Call to Action/Message Flow includes:
Explicit instructions on how recipients opt-in (i.e. you should be able to follow the instructions and opt-in to receiving messages).
If consent is through a website, a direct link to the form
If consent is collected verbally, the script read to the customer must be included
If consent is collected by sending an opt-in keyword (e.g. START), you must provide how the recipient is informed of the keyword (e.g. screenshots of a marketing campaign, link to a website that says “Text START to…”, etc).
Regardless of how consent is collected, the recipient must be given the following information during the opt-in process (this must be shown on the website, marketing, or script used to collect consent)
Brand Name (must match the brand name the campaign is being registered under)
Type(s) of Messages being sent (e.g. order status, promotions, etc)
Message Frequency (e.g. message rate varies, approximately 2 message per week, etc)
“Message and data rates may apply” disclosure
HELP information (e.g. text HELP for help
Opt-out information (e.g. text STOP to stop receiving messages)
Link to the Privacy Policy and Terms and Conditions
A Privacy Policy with the following must be linked:
Consent - Statement saying that the information collected will not be shared with third parties for promotional purposes.
Opt-Out Instructions - Acknowledgement that recipients have the right to opt-out of receiving future communications and instructions (e.g. text STOP) on how to do so
A Terms and Conditions must be linked with the following in it:
Brand Name (must match the Brand that the campaign is being registered under)
Type(s) of messages the recipient will be receiving
Message Frequency
“Message and data rates may apply” disclosure
Support contact information (e.g. text HELP for help, email [email address] for support, etc)
Opt-Out information (e.g. text STOP to unsubscribe)
Brand’s Website does NOT include prohibited content (even if the messaging content will be for different purposes, if the Brand deals with any of the following, their campaign will be rejected):
Sex
Hate/Violence
Alcohol *
Firearms
Tobacco *
Cannabis/CBD
Debt Relief/Gambling
Alcohol/Tobacco can be included as long as the brand performs proper age gating for the content