The Campaign/Use Case Registration Page can be found in the VI Back Office under SMS > 10DLC SMS Registration > Campaigns/Use Cases.
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Use Case | Description |
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2FA | Two-Factor authentication, one-time use password, password reset |
Customer Care | All customer care messaging, including account management and support |
Low Volume Mixed | Low throughput use case that can be used with any combination of use case types. This Use Case is available at a reduced cost and is recommended for any End Users/Businesses that send less than 3,000 outbound messages per day. |
Marketing | Any communication with marketing and/or promotional content |
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Attribute | Description |
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Subscriber Opt-In* | You are collecting and processing consumer opt-ins. |
Subscriber Opt-Out* | You are collecting and processing consumer opt-outs. |
Opt-Out Message* | What the recipient receives after opting out from SMS communication with your business |
Subscriber Help** | You have implemented processes and/or logic to respond with contact info after original message recipient replies with the “HELP” keyword. |
Help Message** | What the recipient receives after sending a HELP response to your messages |
Number Pooling | Select this if you intend on using 50+ numbers as this will require a different provisioning process on T-Mobile. |
Direct Lending | Will this campaign include content related to direct lending or other loan arrangements? |
Embedded Link | A notification that the security of a system, either software or hardware, has been compromised in some way |
Embedded Phone Number | Are you using an embedded phone number (except the required HELP information contact phone number)? |
Affiliate Marketing | Is affiliate marketing being used or was used in the construction of this campaign? |
Age-Gated Content | Will this campaign include any age-gated content as defined by Carrier and CTIA guidelines? |
*Regardless of the Use Case selected, mobile carriers are requiring that opt-in and opt-out processes are honored for users that are receiving SMS from your business. While this process does not need to be programmatic, please ensure that your users are honoring all requests to avoid suspension of service.
**Much like opt-in/out procedures, support for HELP keywords is required by mobile carriers regardless of use case. Programmatic support for these features is not required as long as responses to HELP keywords are honored.
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