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Entering a phone number through a website
Example: Customers opt-in by visiting http://www.ourwebsitethe-website-for-your-brand.com , clicking on the menu and “contact us” and adding their phone number. They then check a box agreeing to receive text messages from the brand.
Note: If using a website to collect opt-in, please provide a direct link to the submission form in the CTA/Message Flow field. If this is missing, the campaign will be rejected.
Clicking a button on a mobile webpage
Note: Please provide a website link in the CTA/Message Flow field if this is where the opt-in is being collected.
Sending a message from the consumer’s mobile device that contains an advertising keyword
Example: Consumers opt-in by texting START to (222) 555-1111.
Important: In the Call-to-Action/Message Flow section, you will need to explain how the consumer/recipient is informed to text the keyword/initiate the text messaging conversation. Acceptable explanations of how the consumer is informed include:
a link to a webpage where the keyword opt-in is advertised
an attached screenshot of the keyword opt-in advertisement
Signing up at a point of sale (POS) or another message sender on-site location
If the opt-in is collected verbally, you must provide a copy of the opt-in script read to the consumer
If opt-in is collected electronically, a screenshot and/or link to the opt-in form must be provided
Opting in over the phone using interactive voice response (IVR) technology
The phone number used to reach the IVR as well as the specific option(s) to reach the opt-in should be provided in the Call-to-Action/Message Flow section of the campaign registration form.
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