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Call to Action (CTA)
Opt-out message
SHAFT-C content
Privacy Policy
Lack of a website or online presence
Non-compliance with Know Your Customer (KYC) guidelines
Content attributes
Sole Proprietor campaign
Call to Action
We often see campaigns rejected for an insufficient Call to Action (CTA) section. This section should contain a clear and concise description of how an end user signs up to receive messages. Opt-in must be 1 to 1, can't be shared with third parties, and can't be implied. It must be clear, conspicuous, and can't be obscured within the terms & conditions and/or other agreement(s).
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